Marketing Secrets
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2015’s Latest Social Media Trends for Startups
Social media is one of the cheapest and most effective ways for new startup businesses to promote themselves. There are now dozens of different social media networks and tools and very few businesses will be able to use all of them effectively. So it is important for startups and small businesses to pick and choose …
How many spam emails about Google’s Mobile Update have you had?
I’ve had a load of these emails in the last few days. Most are full of capital letters, bright colours and exclamation marks and are trying to scare people into rushed updates to their website done by people they have never heard of before. A quick search online will bring up lots of fear mongering articles …
How to Avoid the 3 Most Common Digital Marketing Mistakes
For any new business, the desire to start trading and begin the process of establishing yourself in your chosen marketplace is absolute. Getting the message about your products or services out there is vital, and with so many digital channels available today there has never been a bigger opportunity to reach potential customers. But this …
Running an ethical direct marketing campaign
Most new businesses, and established businesses, need to establish a regular pipeline of new client enquiries. Websites and social media are excellent ways to let clients find you but often this only helps if they need they know your service in the first place. People are unlikely to search online for a product or service …
Is it time to ditch your Facebook Business Page?
Until a couple of weeks ago most marketing, social media and search engine experts would have told you that your business had to have a Facebook Page. It was considered an essential part of any social media or search engine optimisation campaign. In the last few days we have spoken to social media professionals who …
How the New Google Places can Boost Your Business
When you search for local businesses on Google you will often get maps as part of the results page. Often, as in the example below, this can take up most of the first page of results. In the past small businesses could add themselves onto Google maps by using Google Maps for Business. This allowed …
Is your business prepared for omnichannel consumers?
Omnichannel is the latest buzzword surrounding the retail industry. It is used to reflect the fact that consumers no longer restrict their spending to shops. Nor are they just shopping online. Increasingly consumers in the UK are using a combination of online shopping at home, mobile phones when they are out and about and visitis …