Experiential Marketing for Startups

In the simplest terms, experiential marketing is a strategy which allows your customers the opportunity to experience your product or service before they purchase it. According to the Experiential Marketing Forum “It’s the difference between telling people about the features of a product or service, and letting them experience the benefits for themselves”. Though experiential …

Small Business Websites: Why you need to be online

Word of mouth is just not enough anymore. To ensure consumers knock at your door, and not your competitor’s, they need to be able to find your business easily. Gone are days when you know all of your neighbours, know what industries they work in, and which local businesses can provide the service or product …

Free SEO Resources for Start-ups

Having a well designed website which is easy to find is increasingly important for new businesses. If your business is not easy to find online then it will make the job of attracting paying customers much, much harder. While there are lots of businesses out there who will promise to get you to the top …

Easy Ways to Promote Offline Shops Online

As news of the latest big high street name to go bust rolls in the finger of blame is often pointed towards the internet. Online shopping is blamed for undercutting physical stores on price while new technology such as digital downloads and ebooks removes the need for physical shops in the first place. However the …

Intellectual Property: Protecting your Website Content

Google regularly update their search algorithms and ranking strategies to try and weed out spam and identify high quality sites. Starting in early 2011 with their Panda update and rolling through 2012 with Penguin one of Google’s big targets has been duplicate content. There has been a problem for a while with spammers ‘scraping’ content …

Where do Small Businesses get their Sales Leads?

We took a look at the Success in Challenging Times: Key Lessons for UK SMEs report from the University of Surrey a couple of days ago. We have already written a blog post on its findings about how start-ups and small businesses finance themselves. But the research covers some other interesting areas including the networks …

Social Networking for Business: Beyond Facebook

Social Media has been one of the highest growth areas for marketing in the last few years. It is particularly attractive to start-ups and small businesses because it has virtually no start-up costs and enables you to reach a global audience. Social Media can be an excellent way of connecting with customers and driving traffic …

How to Register a Domain Name

Securing your company’s domain name is now nearly as important as securing your company name. Your domain name will be your company’s name online. It will be your website address & form half of your email address. It will feature alongside your company name on your business cards, signs and other communications. When choosing company …

What is copyright and why does your business need to know about it?

Copyright is one of the 4 main types of intellectual property recognised in the UK. It is an automatic right which covers ‘original’ creative works. These can include literary works, music, art, images and film. It gives people who have created these works the right to either stop other people from copying them or the …

What is a trade mark?

Trade marks are part of your intellectual property. Intellectual Property is a way of identifying who owns an idea. If an idea is covered by Intellectual Property then it is protected. Anyone who wants to make money from that idea has to ask permission and may have to pay. Not all ideas can be covered …