Tag Archives: seo

Free SEO Resources for Start-ups

Having a well designed website which is easy to find is increasingly important for new businesses. If your business is not easy to find online then it will make the job of attracting paying customers much, much harder. While there are lots of businesses out there who will promise to get you to the top of the search engine results for free there is also a wealth of free information on Search Engine Optimisation (SEO) available online. The following are some of the best free resources available on the web:

How search works

If you want to get your website to the top of the search results then it helps if you know how search works. In the UK search is synonymous with Google who have around 90% of the search market. Helpfully they have provided their own video describing the basics of how their search engine works.

SEO for Start-ups

As well as explaining how their search engine works Google are increasingly trying to offer advice on how to get your website to show up in their results. Although this advice inevitably comes around to recommending you buy their advertising much of it is valuable.

Beginners Guides and Tutorials

Once you have got a grasp of the basics through the videos above there are a number of good guides to SEO which will give you more depth of the different area you need to consider.

The SEOMoz Beginners Guide to SEO offers a very detailed overview of search engine optimisation over ten chapters covering tools, researching and measuring your progress.

The SEO Journal’s SEO 101 Resources offers their own fifteen chapter guide to SEO as well as links to a wealth of other online resources.

If you would like more help with search engine optimisation and getting your website found we can offer a range of tools, reports and advice tailored to your specific business needs. Our Business Consultants can talk you through these options.

Where do Small Businesses get their Sales Leads?

We took a look at the Success in Challenging Times: Key Lessons for UK SMEs report from the University of Surrey a couple of days ago. We have already written a blog post on its findings about how start-ups and small businesses finance themselves. But the research covers some other interesting areas including the networks that small businesses in the UK use to generate leads and grow their profile.

It is easy to spend a lot of money very quickly on advertising and marketing without getting much of a return. For many businesses the key to success is getting their products and services in front of the right people at the right time. While there are lots of excellent marketing books out there it is also useful to know what real small businesses think are the best ways to promote their businesses. The University of Surrey research asked people to grade different types of networking activity on a scale from ‘Not Important at All’ to ‘Extremely Important’. Taking the figures from the important side of this scale we can see that small businesses consider a wide range of networking activities to have some importance. By far the most important networking activity was found to be earning direct referrals to their business through personal contacts. This supports what most marketing research says in that face to face referrals are the best form of advertising any business could have. The fact that SEO shows up as the second most important factor shows the continuing importance websites as a marketing tool for small businesses.

Networking for small businesses

The rest of the networking activities that small businesses found to be important were a mix of online and offline activities. Chambers of Commerce meetings and Business Mentors were both seen as important (although the researchers point out that a large proportion of their survey sample were Chambers of Commerce members, perhaps distorting the figures). It is interesting that different online social networks varied in importance with Linkedin being seen as important by 44% of small businesses but Facebook seen as important by only 24% of small businesses.

However when we look at the networking activities that small businesses felt were ‘Extremely Important’ we can see that the ratings for all of the social networks drop below 10%. In fact the only networking activities that are really seen as being Extremely Important are direct personal referrals and website marketing through Search Engine Optimization. The University of Surrey research also found that creating websites is one of the most common things for small businesses to outsource.

Networking Activities for small Business

So if you are starting or trying to build a small business then getting a website built is going to be important. However the most important thing that you can do to promote your business is encourage your network to make direct referrals to your business.

How to Register a Domain Name

Securing your company’s domain name is now nearly as important as securing your company name. Your domain name will be your company’s name online. It will be your website address & form half of your email address. It will feature alongside your company name on your business cards, signs and other communications. When choosing company names it is therefore worth thinking about what domain names are available. Equally when choosing a company name it is now worth thinking about how it will do in the search engines.

Registering a domain is simple. You can use a domain name search like the one on our website to find ones that are available. When registering domain names it is worth going through an official registrar rather than a reseller as there is one less layer of people to deal with if things go wrong (and one less layer of people looking for a cut of your money). Nominet are the UK domain authority and keep a list of registrars (we are there under our registrar tag COMPANYWAREHOUSE).

Once you find a domain you like it is a simple process of handing over some payment details and placing your order. Domains can typically be registered for between 1 and 10 years at a time. Once your domain is registered you need to link it to a website and to the servers that website is hosted on. This is done through the DNS system, the exact procedure for this varies from registrar to registrar but it is usually pretty simple.

But what about picking the actual name itself? What should you look for? Our basic checklist would include the following:

  • Make sure you own the .co.uk and .com variations of your company name (even if it is only to stop anyone else getting them)
  • Look at keyword domains. Research what people search for to buy your product or service. People are more likely to search for ‘garages Chelmsford’ than ‘Smith and Sons Garage’. Using keywords in your domain will help you to attract more visitors.
  • Keep your domain short. 15 characters is about the limit.
  • Avoid hyphens, they make your domain harder to remember and look spammy
  • Go for standard Top Level Domains such as .co.uk & .com these look more credible
  • Before buying any domain name do a normal web search for it and see what comes up. If there is another website with a very similar name avoid it.

Whatever name you pick you are likely to be stuck with it for a while. Changing the domain name on your website will reset the site as far as the search engines are concerned. Having said that, remember there is nothing to stop you from having multiple websites with different domain names catering for your business name, keywords and combinations of the two.

If you would like help picking a domain name for your business get in touch with our Business Consultants and they can talk you through the options.

Top Level Domain Names: What to choose for your new website

Best Domain Names and TLDs for SEOTop level domains (TLDs) are the bit that comes at the end of a website address. Common examples would be ‘.com’, ‘.co.uk’ and ‘.org’. Which TLDs you can use is decided by ICANN who are an American not for profit organisation. Recently they have taken the decision to expand the number of TLDs available and have been accepting new applications. Companies like Google, Amazon and the BBC have been applying for permission to run these new TLDs (and paying around £120,000 each for the privilege). The hottest competition is around ‘.app’, ‘.home’, ‘.inc’ and ‘.art’.

With companies willing to invest so much money into competing for these TLDs it is worth considering which one to pick when choosing a website address. There are already dozens of TLDs to choose from such as ‘.com’, ‘.co.uk’, ‘.me’, ‘.tv’ and ‘.info’. When searching for a domain name for your new website you may be offered a number of TLDs.

A lot of research has been done on whether different TLDs produce better results from the search engines. So, for instance, would ‘www.example.com’ come up higher in the search results than ‘www.example.co.uk’ if the content of the two sites was equal? Leading books on SEO suggest that it is always best to use a ‘.com’ address, and these are the most popular TLDs. However some research shows that a ‘.org’ address will do better in search results than a ‘.com’.

For a new business trying to attract customers in a specific area one of the country TLDs, such as ‘.co.uk’, is seen to hold a slight advantage. This advantage can be increased when combined with UK based website hosting. The reason for this is that if someone is searching for ‘UK car hire’ then search engines like Google and Bing will try to provide sites from the UK in the results. If your site has a ‘.co.uk’ address and UK hosting (and is about car hire) then it will be seen as being relevant and will rank well in the search results. The obvious downside of this is that if someone is searching for ‘France car hire’ you are unlikely to do well. ‘.co.uk’ domain names are therefore best for websites offering UK specific services.

Other than ‘.com’ and ‘.co.uk’ domain names there are currently lots of other options such as ‘.tv’, ‘.info’ or ‘.cc’. The general consensus is that using these TLDs is seen by the search engines as a spam indicator. As a result they are likely to be displayed much lower down in the search results. Having said that, it is also generally acknowledged that if you have a good quality website with one of these TLDs it will still do well, it may just take it a while to get there.

An important consideration when choosing your TLD is user perception. People are used to seeing ‘.com’ and ‘.co.uk’ TLDs, they are less used to seeing a ‘.me’ address. This is especially important for business websites, and new company websites in particular. Having a standard ‘.com’ or ‘.co.uk’ domain is likely to be seen as more trustworthy by potential customers.

Finally it is worth considering what domains are available for you to buy. If ‘www.mynewsite.com’ is already taken is it worth buying ‘www.mynewsite.co.uk’? Take a look at the site which already exists and see whether it is likely to be a competitor. Are people going to go to their website by mistake when searching for your company or product? If the answer is yes then it is probably worth rethinking your domain name. Likewise if you search for ‘www.mynewsite.co.uk’ and find that the ‘.com’, ‘.org’ and other variations are available it is worth buying them all. This stops competitors from setting up sites which can steal your traffic or from people setting up spam sites to trap your customers. All of these domain names can be pointed to the same website so whatever variation of your address they type in they will find it.

Once you have a basic idea of what kind of domain name you want, have a play around with our domain name search. We have some of the cheapest domain names in the UK including ‘.co.uk’ domain names from £1. We also offer UK based website hosting which is free for the first 3 months.

Get your Business Online: A basic guide to Websites, Social Media and SEO for small businesses.

Online Business Advice for Small CompaniesOur web design and website support team are busier than ever. Virtually every company we speak to wants some kind of online presence, whether that be a simple one page holding site, a full CMS solution or simply a domain name to use with their email.

Most people now recognise the importance of having an online presence for new businesses. 76% of people now use internet search engines as their primary source of information when researching products and businesses. 48% of consumers report combining social media with search engines when making buying decisions. If a new business has no online presence then it is going to struggle to attract customers.

For people who are new to running their own business and new to the online world the variety of products, options and services can be confusing, let alone some of the acronyms and jargon that are used to describe them. The aim of this post is to provide a simple guide for people who are just starting out.

1) A Website

If you want your business to show up in search engines like Google or Bing then you are going to need a website. A good all in one package will include website hosting and technical support so all you will have to do is come up with some text and pictures. When thinking about what website to buy one of the main considerations is how easy it is going to be for you to update. Many websites come with simple Content Management Systems (CMS) that are word like processors. Make sure you look at how this works and that it is easy. Also have a think about whether you want to sell products online now or whether you might want to in the future. Look for websites that have this as an option.

To allow people to find your website you will also need to buy a domain name, which is the address for your website. Try to pick one that includes the name of your business or describes what you do.

2) Website Content

Having a website is great but it needs to have good relevant content (words, pictures, videos). A whole industry has built up around search engine optimization (SEO) which is the art of making your website come first in the search engine results. The top place result in Google will typically get 36% of all clicks while the top 3 get nearly 60% between them. Getting your site to the top of the search engine results is therefore seen as critical to attracting customers. The one piece of advice that all SEO professionals give is that there is no substitute for great content. Having words, pictures and videos that are relevant and interesting is the best way to get people onto your site. When writing your content think about the words someone would type into a search engine like Google if they were trying to find a business like yours.  Make sure that you include these words in the titles of your pages and the rest of your text.

3) Links

One of the ways search engines work out how good a website is, is what other websites link to it. If you are a retailer make sure that suppliers and distributors have links to you from their site. If you are a member of a professional body or local business organisation get them to link as well. A story in the local newspaper about your new business can also be a great source of links. Try to keep the links from relevant websites though. Too many links from irrelevant websites will make your website look bad with the search engines.

4) Maps

If you are a shop, cafe or Bed & Breakfast or similar business where you want people to physically visit your premises then getting your business featured within internet mapping services can be a great way to attract customers. Services like the Bing Business Portal and Google Places allow you to add your business to their maps and include a link to your own website. Increasingly these maps will show up in normal internet searches as well as in specialist map searches. This is a great way to gain extra exposure.

5) Social Media

Social Media is the current hot topic amongst marketing people. The basic theory is that knowing one of your friends likes a business on Facebook, or has recommended them on Twitter, is more likely to convince someone to use that company than a traditional print or TV advert. As services like Twitter and Facebook are essentially free to use they are seen as a better use of a company’s time and money than expensive adverts in local newspapers or magazines. There are lots of books and websites dedicated to social media marketing but the best way to get to grips with it is pick a relatively simple service like Twitter and have a play around. Tell people about what your company does, post pictures of new products and share news stories or links that will be interesting to your customers.

Looking at these basic areas will get the online side of your business off to a good start. Once you have the foundations you can then get more involved in SEO and website analytics to track the impact of what you are doing.

At The Company Warehouse we offer a full range of website services including web design & hosting, CMS websites, domain name registration and SEO reports. If you need any help or advice on getting your business online then get in touch.

Getting Ahead On the World Wide Web – Discover Competitors Secrets!

Running an online business is difficult. Just having a well designed website is not enough. As business owner, you need reliable webhosting, a suitable domain name and at least a little knowledge of search engine optimisation to succeed online.

Once your website is setup, the first step is to get ahead is using our Search Engine Essentials package to ensure that your business website is picked up (indexed) and visited (crawled) by the search engines. Then the search engine optimisation process takes place.

Boosting Sales With SEO

Boosting-sales-with-SEOSearch engine optimisation (SEO) involves a variety of techniques aimed at improving the visibility of a business website or a webpage in search engines via the “natural” listings. The higher a website ranks for keywords and phrases that are relevant to its industry/market, the more visitors it will get and more visitors means more potential customers and sales.

There are many elements to search engine optimisation. You need:

  • A well built website,
  • Optimised pages and internal linking structures,
  • Regularly updated relevant content,
  • Proper use of H(eading) tags, title tags & meta data,
  • External links from other websites,
  • Reliable webhosting,
  • An old domain name (websites that have been around longer are seen as more reliable and trustworthy),
  • An XML sitemap and search engine submission (see Search Engine Essentials),
  • Much more…

Where would a business even start? Why not look at the competition and see what they’re doing?

That’s exactly what Competitor Insight does.

We analyse the competition and provide a detailed report on their website with data which can be put to use to improve your website SEO! Putting this information to good use could therefore increase your sales exponentially!

Keyword Phrases & Ranking On Google

Google Ranking

Keywords are the main words and phrases which are valuable to a business as they are relevant to the industry. In most cases they will be the type of product or service you are selling. For our business, the main keyword is “Company Formation” but there are plenty of others worth targeting. For your business there might only be one or two main keywords which are relevant to your industry.

Targeting the main keyword can be difficult as all your competitors will be doing the same. This means that it will often be very difficult for a new business to get to the first page and top spot of Google for their chosen keyword. Unless of course, they happen to be in a very niche industry or are willing to pay lots of money to get to the top via Google advertising (Adwords).

So an important part of SEO is “targeting the long tail”. This is aiming for those other keywords which are still relevant to the business but are less difficult to rank well for because the competitors aren’t putting as much effort into targeting them. Usually, these “long tail” phrases have fewer searches per month and will generate less traffic than the main keyword, but are far easier to rank well for. So (long tail) keyword phrases would still be relevant to your business but far easier to target than the main keyword.

Targeting a variety of these keywords could lead to a similar amount of traffic from a variety of search terms, rather than a small amount of traffic from one main keyword. If the landing page (the page relevant to the search term) is good enough then that search traffic will be turned into sales and potential profit.

Keyword Analysis

The first part of Competitor Insight is a keyword analysis. We run an analysis to establish the relevant keywords you should be targeting. This includes synonymous words and long tail keywords. You can use this to create new content for your website and potentially improve traffic in the long term (remember, websites and pages that are older are more trustworthy in the eyes of the search engines, so the longer a page is around, the better the ranking for it is likely to be).

Our analysis also includes data on the number of searches, the competition level, the value of the traffic and much more. A detailed explanation of the data can be seen in our example report available for download from our Competitor Insight page.

Main Keyword Competitors

Based on your main keyword, an analysis can be performed to work out who the main competitors are according to how they rank on Google for the keyword or phrase. This data is contained within the spreadsheet and also includes other information on the:

  • Age of the website,
  • The page rank (a measure used to judge the quality of a website based of a score between 0 and 10 with 10 being the highest).
  • The internal links (how many pages inside the site lead to the particular page)
  • The external links (how many pages link to the page on the website from other websites)
  • Whether it is listed in DMOZ or Yahoo or has any links from important Government or educational websites etc

All of these elements (and more) can make a difference to how a site ranks for a particular keyword phrase. The information will also allow you to judge whether it is viable to try and compete with their competitors for that keyword phrase or whether it would be better to target long tail keywords instead (or as well as).

Competitor “Secrets” – Backlinks

Competitors SecretsPart of the Competitor Insight service involves supplying you with “secrets” about the competitors. This includes information on the backlinks the competitors have. These are EXTERNAL links to their website (or page) from other websites.

Part of the “page rank” (and SERP – search engine ranking position) is affected by the number (and quality) of links pointing to a particular website. The theory goes that if lots of websites all point to the same website then that website must be relevant and important. Therefore the links are counted as a “vote” towards that website’s credibility and the site will get a better SERP. The more links the better, but quality is more important than quantity.

Our Competitor Insight report lists competitors’ backlinks, including the page rank of the linking website (remember – the higher the page rank the better. A .gov.uk or .ac.uk website will typically have page rank 10 and if you could get them to link to you it would be potentially more valuable than 1,000’s of links from websites with page rank 0,1, 2 or 3.) and the anchor text used as part of the link (it is better to use the keyword in the link rather than “click here” or “my company” etc.)

With this data, you could potentially acquire a wealth of similar links and (in the long term) improve your own SERP. We recommend that you pick and choose based on higher page rank links, but lots of links could also be beneficial.

NOTE – Acquiring lots of links in a short period is seen as suspicious by the search engines, so it is better to have a long term link building plan in place. Writing great content for your business on your blog or website which might be linked to with no effort on your own part is far more beneficial as it is seen as a “genuine” link.

Competitors “Secrets” – Keywords

Discovering Keyword SecretsThe next stage of analysis for each of the competitors includes a report of the top 100 keywords they are targeting and the respective value of each in terms of search engine traffic, competition, value and more.

This data will allow you to analyse which competitors are targeting which keywords, spot which long tail keywords are not being used and also potentially spot a niche in the market that isn’t being filled.

Both backlinks and keywords are analysed for the top 10 competitors for the main keyword.

Getting Ahead On The World Wide Web

All of this data and the easy-to-follow guide which is included as part of the service will allow you to make the most of your business website, boost your search engine ranking and improve your online sales. Yet, it’s available for a low cost and little hassle to yourself. We save you hours on painstaking research and investigation, delivering the data in a format you can easily customise and analyse.

For more information, visit our Competitor Insight page or speak to one of our business consultants on 0800 0828 727.


Please note, due to the ever changing nature of SEO and the search engines, this product is subject to change and amendment. See our website for more details. Information contained within this article is relevant at the time of posting, but is subject to change.

Company Formation Myths – A Professional Website Is Enough


Some people believe (or are led to believe) that a professionally designed website for their new limited company will be enough to bring traffic and customers to their door. The truth is of course slightly different. A well designed company website is merely the first step to getting traffic and potential customers to your business.

Modern search engines are becoming cleverer as time progresses. They will eventually find your new company website and make it available on their search site. Of course, that does not mean that you will be on the first page of the search engine results, merely because your business exists and you’ve actually gone to the trouble of having a website made. There is much more you can do (and should do) to help boost your search engine ranking and draw in the search traffic.

What Can I Do To Improve My Website?

There are a number of things you can do to improve your website and get your new limited company to the top of the search engine rankings or at least to help it get there.

Search Engine Submission

The first and probably most important of which is search engine submission – this gives the search engines a helping hand, pointing them in the right direction and allowing them to find your website. This does not in itself guarantee a first page listing, but it certainly helps the search engines to find you more quickly. A good search engine submission service (like ours) includes submission to DMOZ – a human-moderated web directory which is highly viewed by all the search engines. DMOZ can take quite a long time to get on but can also have some significant effects on a company’s search engine ranking.

Keyword Research

Taking the time do thoroughly research your industry and the search traffic you should be targeting will allow you to increase the number of visitors to your site. The best place to start is with keyword research. Keywords are simply the main search terms which are relevant to your business. Your limited company will probably have a handful of highly relevant keyword terms which are important to it. They will also be important to your competition. Knowing what they are will allow you to properly target your website (and its content) to make the most of niches in the search traffic. Thereby increasing your search engine ranking and improving your potential sales.

Fresh Content

A company website with content that never changes is not viewed as highly by Google as websites with regularly updated fresh content. Which is why news sites and blogs often have more traffic than standard websites and also why fresh content is so important. If you know what you are doing, you would be well-advised to produce new and fresh content for your website whenever you can.

There are other techniques and methods that you can use to boost the search engine traffic for your company website. As with any other aspect of your business, marketing and promoting it through various techniques will help improve the number of visitors.

A Helping Hand

Here at The Company Warehouse, we’re currently working on a number of Search Engine Optimisation Products designed to help new limited companies and small businesses get the most out of their website. Watch this space for more details.

Advertising And Promoting Your Business Online

online-business-promotionRunning your business, you will clearly want to promote your products and services. Necessarily, this means spending money. Every business should have an advertising budget of some sort. Those businesses that operate online or expect to get some business through the online world should expect to spend some money on Pay Per Click advertising (PPC). This is a service offered by the search engines where a business can pay to have their advert appear when a user enters certain keyword search terms. For the inexperienced, this can be a costly and confusing undertaking, but it may also be a necessity.

With time, luck and a lot of hard work, you will hopefully find your website appear in the organic or natural search engine listings for relevant search terms, but it is often hard to get to the top position. Especially for the competitive keywords in your industry. Those with a higher search traffic will be both more expensive to tackle in a PPC campaign and often difficult to reach the top spots in the organic listings.

There are other ways. A recent article on Mashable (Is Facebook Getting Bigger Than Google?) clearly (once again) emphasises the importance of social media for promoting your business. With a rise in Facebook traffic and other significant social media sites, it’s clearly an area not to miss out on. Companies like Facebook and Twitter are now expanding into the online advertising arena with their own PPC services. Depending on your business, this might well be an advertising arena worth stepping into. Target your adverts at the right audience and get the most out of your business.

Carry out a company formation with the Company Warehouse and let us help promote your business online. We offer a number of services aimed at helping a company get the most out of its online presence. Take a look at our website today for more information.

Finding Fresh Content For The Company Blog


Every SEO “expert” will tell you the importance of keeping and running a blog in order to promote your website and your company. A good blog will provide a good source of traffic, links and hopefully paying visitors for your company. Many people however soon find that maintaining a blog with fresh, relevant content is a daunting task. Fresh and regular content is essential to any blog as it keeps the search engines interested and will help to increase your search engine ranking. If you write interesting and relevant content, you will hopefully find other people linking to your articles, which will in turn add to your ranking.

The question is, how do you find content and what do you write about? There are a number of techniques you can use to find ideas for new blog content. Hopefully these will help you in your endeavours.

1 – Google Alerts

Google Alerts is a handy, free tool from Google which does exactly what it says. Sends you alerts. It’s simple to setup and easy to use. All you have to do is pick the keywords which are most important to your business (and your blog) and set alerts to be sent to your e-mail. These alerts include information on new blog articles, news reports and website pages which are relevant to your keyword. Following this will allow you to get an idea for potential articles. Obviously you cannot directly copy articles, but you may be able to use the idea or to write from a different perspective on the same subject. It might simply be enough to give you inspiration.

2 – Keep an eye on the competition

This is a simple and obvious suggestion, but one which might be overlooked. Keep an eye on your competition and see what they are doing. Especially if they are running a blog of their own. What are they writing about? Is it relevant to your essential keyword? Is it working for them? Once again. We aren’t recommending stealing, but you can use their ideas as inspiration for your own.

3 – Write a Top 10 list

Search engines and people love lists. Top 10 lists are especially popular. So if you can, try to write a top 10 list which is relevant to your keyword.

4 – Keep an open mind

This applies to all areas of search engine optimisation, not just to blogging. It’s important to keep an open mind when writing content for your company website/blog. Don’t get stuck trying to tackle one highly valuable keyword. Chances are, the competition are trying hard to target that word or phrase as well. This will make it hard to rank well for. Think about lesser, but related phrases which might also be relevant. Targeting them will be easier and you will raise your overall traffic levels.

5 – Find a Guest Blogger

If you get stuck and if you can do it, why not ask someone else to share their thoughts by writing on your blog. They get the benefit of backlinks to their website and you benefit from fresh content with a different opinion. This is likely to help both your search engine ranking and appeal to the human reader.

6 – Keep an eye on the news

Keep an eye on the news, you might spot something which is relevant to your industry and would appeal to your readers. You then have the option of directly sharing it or adding your own comment and opinion on the matter.

Whatever you do, try to keep the blog going. Post something new at least a few times a week. If you have a period where you have lots to say, schedule the articles for release over a set period of time, rather than using it all up in one go.

For more information on getting the most from your new company, visit our website.

Caffeine – Googles New Web Indexing System


How Googles new indexing system works

Yesterday, Google announced the full implementation of their new web indexing system called Caffeine. Due to the ever changing nature of the World Wide Web, the search engine giant has had to make some changes to its system and the way it works in order provide a better experience for the end-user.

The essence of the new system is simple. It allows people to get access to the lastest new content on the web more quickly. With news, blogs, Twitter updates and more now being indexed quickly, this shows the value of fresh content and up-to-date information.

Google have always emphasised the importance of fresh content for search engine ranking. These changes only put more weight to the concept. If you run a company or any sort of enterprise with a web-based presence, it’s essential to keep a regular flow of new content on your blog, website and other online sites. This will not only attract the attention of the search engines, but your potential customers.

For more information on the Google updates take a look at these articles:

Our New Search Index: Caffeine

Google’s New Indexing Infrastructure “Caffeine” Now Live