Tag Archives: viral marketing

Young People Starting In Business

Young-BusinessmanI recently read an interesting article over at Startup Professional Musings about children as young as 9 starting up in business. Martin Zwilling (the author) points to another website where numerous American children are seen to be starting early in business. Of course, in today’s modern age with easy to use technology and the resurgence of Web 2.0, more and more young people are starting business online.

Viral Marketing New Business

A recent news story emphasises how easy it is for young people to get started in business or even to get noticed. A 17-year-old developer from Scotland just recently caused a viral trend on Twitter with people using his “Twifficiency” app to essentially send his message virally across the internet. He was so well noticed that Facebook founder Mark Zuckerberg added him to his follow list.

Starting Young

With the importance of small business in UK as well as elsewhere, it’s no surprise that more and more people are being encouraged to start young. The recent introduction of the Entrepreneurs Scout Badge is a perfect example. Educating the youth of the country into a business mindset from an early age will encourage the foundation of new business as well as the improved functioning of already established enterprises.

Young business start-ups need the same support as any other and although these businesses might well start in a bedroom, many companies across the UK have grown from such small beginnings. If you’re a young person looking to get started in business, get the support and guidance you need with the UK’s leading company formation agent – TheCompanyWarehouse.co.uk.

Successful Viral Marketing Campaign Crashes Youtube?

This is the tale of a successful viral marketing campaign. So successful it actually crashed the Google servers (or that’s the internet speculation at least). @Oldspice produced a number of Youtube videos (Old Spice Adverts) which were very cleverly made and equally as simplistic.

A good looking, semi-naked “Old Spice Man” answered various questions posed to him via a number of internet sources including Facebook messages, Twitter tweets and more. The questions were answered via a series of short videos which sent the internet ablaze with gossip and excitement. The simple campaign has made one man (Isaiah Mustafa) very famous and raised brand awareness to the point where the original advert has been Emmy-nominated.

The campaign was helped no end by the re-tweets and mentions by various celebrities and notable names. One of the founders of Digg.com, Kevin Rose, helped boost the reach of the viral campaign by Tweeting about it to his 1,169,903 followers.

The increased popularity was rumoured to have caused the downtime to the Google run Youtube servers which was experienced last week. As you can see from the quick Google search pictured below.

The point is, it was a simple marketing campaign that clearly paid off. So if you can find a good video camera and a handsome front man/woman, perhaps you too can pull it off.