How to choose a company name.
"Make sure your name is unique."
The golden rule when setting up a limited company is a unique company name. Make sure you know how to check a company name is available.
No two companies can be registered with the same name, or a name which is too similar to an existing company. Making sure the company name you choose is unique will also help you to market your company and avoid any confusion with other businesses.
"Avoid long and confusing names"
Imagine using your name in real world scenario. The same applies for domain names.
- How will it sound when you answer the telephone?
- Could the name be easy to mis-spell? or
- Will you permanently be spelling the name for potential clients.
"Make sure it's easy to pronounce"
Making up a name or using foreign words is an easy way to ensure your name is unique (and can also help you be bang on trend).
The Danish word "Hygge" is one current example. Roughly translated it means a quality of cosiness (= feeling warm, comfortable, and safe). Pretty cool if you have a lifestyle type business. This is how to pronounce "Hygge".
As your company name will be a key part of how you market your business and build your brand it is worth thinking about carefully. What you call your company says a lot about how you intend to run it and how you will market it. Company names often fall into one of 3 types: