Top 5 New Domain Names

The new global TLDs have been out for a few months now and we are starting to get a sense of which ones are proving popular. Last year ICANN, who are the international body responsible for domain names, started approving a whole new range of Top Level Domains (TLDs). This meant that in addition to …

Choosing Business Names – Does Length Matter?

Standard advice when choosing a domain name for your business is to not go for anything over 15 characters. The reasoning being that the name needs to be catchy and memorable. The standard view in psychology is that the limits of human short term memory are about 3-5 chunks of information. So if you are …